In a medium saucepan, combine the chopped strawberries and lemon juice. Place the saucepan over medium heat and cook for 5-7 minutes, stirring occasionally.
Remove the saucepan from the heat. With a fork or potato masher, mash the strawberries to your liking.
Stir in the creamy coconut milk, honey (or maple syrup), pure vanilla extract, and a pinch of sea salt.
Gradually sprinkle in the chia seeds while stirring continuously to prevent clumping.
Allow the mixture to cool at room temperature for about 10 minutes. Stir once more for even consistency.
Transfer the jam into a clean glass jar or container with a tight lid. Seal and refrigerate for at least 2 hours.
When ready to serve, give the jam a final stir and enjoy it spread on toast or drizzled over yogurt.
Notes
Adjust sweetness to taste with honey or maple syrup.